Main idea in creating the architecture of this shopping centre is to reflect the atmosphere of the "golden age" in legendary Hollywood and emphasize the status of a real estate city premiere.
The building is going to be located in centre St. Petersburg at the intersection of three avenues near Pionerskaya metro station. The shopping centre will include a gallery of shops, a food court, a cinema, all-weather terrace with a canopy and underground parking.
The facades of the shopping centre form an identity of the site – bright, active colours were deliberately chosen to enhance the lamellas, which will highlight the object in the environment like spotlights on the stage. Lamellae are distributed along the contour of the building with different depths: the higher the element is located, the greater the cross-section it has in depth. Thus, as the height of the building increases, both the massiveness and the density of the lamellae increase.
On the top floor a viewing platform and covered terrace provides a place for people to relax - bars, cafes, and restaurants. Here atmosphere is emphasized by placing active landscaping with variety of plants.
The overall appearance of the object due to the colour solutions and abundant lighting reminds of the atmosphere of "old" Hollywood, as we remember it from classic movies: rich, elegant, temperamental, and eccentric, with references to the Art Deco.

Project is a contemporary interpretation of the trends, using the image of a star on stage for the project, making it a star in the surrounding environment.